"Spiritual progress does demand at some stage that we should cease to kill our fellow creatures for the satisfaction of our bodily wants." --Mahatma Gandhi

Gandhi, the corporate icon of the QI Group propagated the concept of ahimsa, a Sanskrit term which in the simpler sense means non-violence but in the broader, more succinct sense means - all life is sacred. This translated into the practice of vegetarianism which he lived by, and propagated vehemently.

The QI Group from its very inception has abided by this fundamental rule of all life being sacred and has remained vegetarian in all of its events, be it a corporate lunch, press events or feeding thousands at a convention.

Of all the Lord's living creatures, Man has the greatest aptitude for compassion. What better way can he exhibit this than by what he chooses to eat. Vegetarianism is compassion, non-violence and tolerance in practice. We can make a difference by touching a life and simply letting it live. Vegetarianism is simply a choice that we make to celebrate life. Vegetarianism is not a food choice nor is it a lifestyle statement or even a health preference; it is our statement that all Life is Sacred.

In the words of Sir Paul McCartney, 'the greatest change the world could make today is to reduce the killing of animals for food'.

To better understand why the QI Group not just practices vegetarianism, but strongly promotes this concept as a way of life, do take a few minutes to watch this video.