Assistant Manager, Social Media

Job Summary

1. Responsible for leading the development and execution of social media strategies to enhance brand visibility and audience engagement.
2. Oversee content creation across platforms, ensuring consistency with the brand’s messaging and values, and direct digital marketing campaigns while analyzing their effectiveness through key performance indicators.
3. Manage community engagement, fostering positive interactions, and maintaining relationships with influencers, partners, and stakeholders.

Responsibilities & Accountabilities

1. Leadership and Strategy:
   • Lead the development and execution of innovative social media strategies to enhance brand visibility and audience engagement.
   • Oversee the social media team’s content creation efforts, ensuring high-quality and compelling material that aligns with our company’s values and vision.
   • Collaborate closely with the team and other departments to integrate social media strategies with broader marketing and communication goals.
   • Stay abreast of industry trends and adapt strategies to maintain competitive advantage.

2. Content Creation and Management:
   • Spearhead the creation of engaging and innovative content across all social media channels, incorporating text, images, and videos.
   • Ensure brand consistency in messaging, aesthetics, and values across digital platforms.
   • Direct the planning, scheduling, and publishing of content to maximise impact and engagement.

3. Digital Marketing and Analytics:
   • Lead digital marketing campaigns to boost brand awareness, engagement, and conversions, utilising advanced SEO and SEM techniques.
   • Analyse and report on key performance indicators (KPIs) to assess the effectiveness of social media efforts, making data-driven decisions to optimise future campaigns.
   • Present regular performance reports to senior management, highlighting successes and areas for improvement.

4. Community Engagement and Relationship Building:
   • Cultivate a vibrant community by fostering engagement and interaction across social media platforms.
   • Ensure timely and appropriate responses to comments, messages, and mentions to maintain a positive brand image.
   • Build and maintain relationships with key influencers, partners, and stakeholders to amplify our brand reach.

5. Operational Excellence:
   • Manage vendor relationships, including negotiation of contracts, coordination of payments, and oversight of service delivery.
   • Streamline processes and implement best practices to enhance efficiency and effectiveness within the social media team.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

Requirements:

• Total years of in the job experiences: Minimum 5 years
• Extensive experience in social media management, with a proven track record of developing and implementing successful social media strategies.
• Strong leadership skills and experience managing a team.
• Expert knowledge of social media platforms, digital marketing trends, and best practices.
• Proficiency in graphic design and video editing software (e.g., Canva, Adobe Creative Suite, Capcut).
• Exceptional written and verbal communication skills, with the ability to craft messages for diverse audiences.
• Demonstrated ability to work collaboratively, prioritise effectively, and adapt to a fast-paced environment.
• Deep understanding of personal branding principles and their application in a corporate context.

Working Conditions:

• Normal hours/Shift: Normal hours, but regularly required to work outside of peak hours
• Travel: Moderate