QI Group Executive Chairman, Dato’ Sri Vijay Eswaran emphasised that entrepreneurs must be creative to secure the future of their business, serve their customers and keep supply chains intact; as buyers have changed their priorities in terms of what they buy and what they stock.

The changing consumer behaviours and the new normal practises provide a great opportunity for businesses to transform, primarily in e-commerce and digital adoption.

He noted that consumers today are more motivated to stay at home and shop online, creating ideal market conditions for companies to fast-track, test and launch new experience-driven mobile apps, sites, and touchpoints across their platform.

He also reminded the public not to fall into a fear-induced frenzy, and that in times of crisis, it is important to separate fact from fiction.

“An ‘infodemic’ of misleading information and fake news is spreading more quickly than the Covid-19 outbreak. It is up to us to curb misinformation by relying on trusted sources,” he said.

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