The explosive growth of the middle class in many emerging economies has created a new class of discerning consumers who are sophisticated, knowledgeable and aware.

The access to additional, disposable income has transformed lifestyles as upper middle class consumers are more willing to pay a premium for quality products. This includes a growing awareness about the impact of the products they consume, or the ability to afford certain types of luxury products that signify a status symbol.

Through strategic investments in establish international businesses, the QI Group is expanding our footprint into businesses that help people live the life they want.