The QI Group’s interests in the luxury business started with a venture into numismatics in our early days. Today, the group holds a majority stake in Swiss luxury watch brand CIMIER known for its excellent craftmanship and stylish designs at affordable prices.

Established in 1925, CIMIER has a rich history and a long tradition in watchmaking in Switzerland. At its peak in the 1950s, an incredible 1.5 million watches were produced annually by its 500 employees in Bubendorf, in Switzerland. In 2006, the QI Group ventured into the watch industry by acquiring a majority stake in this young and dynamic brand with its long tradition in fine hand-crafted watches.