Recently, the QI Group’s Social Club in Malaysia organised a blood donation drive among its employees. The activity is a Corporate Social Responsibility initiative that is in line with the Group’s philosophy of Raise Yourself To Help Mankind – RYTHM. Held in alliance with the University Malaya Medical Centre (UMMC), the drive aims to ensure that the blood bank in the country doesn’t run dry. Malaysian daily, New Straits Times ran a feature about this fourth-time initiative by the Group’s Malaysian employees. Please read the full article below:

QI staff help refill blood bank

SAVING LIVES: QI Social Club Malaysia encourages its employees to give back to society

PETALING JAYA: In line with its philosophy, “Raising Yourself to Help Mankind” or RYTHM, the QI Group of Companies organised a blood donation drive among its employees recently.

Over 70 staff of all levels participated in the event spearheaded by the company’s Social Club in alliance with the University Malaya Medical Centre (UMMC).

It was held at QI Tower in Section 8, here. The activity was aimed at replenishing the blood supply at UMMC.

The club, which has been organising blood donation drive for the last three years, aims to create a deep sense of awareness and social responsibility among the staff towards the sick, less fortunate and needy.

The QI Social Club Malaysia said it would continue to organise blood donation drives in April each year to encourage its personnel to give back to society.

“There is a need for voluntary and regular donation of blood to ensure blood banks do not run dry. Giving blood takes so little of our time and effort but it can save a life.

“The key is getting people to see the impact their gift has on patients. It’s actually life to them,” said club president Pushpalatha Balan.

One of the donors, Azhan Salleh, said: “I feel like it is the best gift I could give to someone in need, especially to save his or her life.

“It is also a great source of spiritual satisfaction and pleasure that this blood will help ailing people and children.”

Meanwhile, Dr Aye Hlang of UMMC said there were several first-timers as well as veterans who turned up to donate blood.

“We were so delighted to see employees across every division of QI Group contributing to this cause and exhibiting such leadership to help save lives.

“We need more donations of this nature and it’s the responsibility of every citizen to come volunteer and help save lives.”

To read the original online version of the article, please visit http://www.nst.com.my/streets/central/qi-staff-help-refill-blood-bank-1.258689