The direct selling industry has seen tremendous growth in the past few years, with digital transformation at the forefront of changes as a new generation of digitally savvy consumers and aspiring entrepreneurs turn to this business for their product needs or as a career choice.  

The QI Group’s direct selling entity, QNET, is leading the way with its use of the digital medium, generating effective messaging through creative campaigns that go beyond engaging customers to educating the general public on the industry itself.  

In 2022 alone, QNET bagged an impressive 44 awards from over 11 leading industry bodies and award platforms worldwide, such as the Asia-Pacific Stevie Awards, the Gold Standard Awards, Vega Digital Awards, NYX Awards and many more. And most of these awards were in recognition of our digital content. 

So, what fuels the wins for QNET’s award-winning digital narrative?  

It’s the multifaceted approach taken that encompasses various elements from storytelling, messaging to addressing relevant, real-time issues.    

An example would be QNET’s web-exclusive short film titled – I Promise, which captures the collective stories of many of QNET’s distributors while reinforcing QNET’s commitment to them.  

Another one is the highly successful African Mama campaign launched in March 2022 as QNET’s first-ever 360-degree anti-scam education initiative in Ghana, which received wide coverage in top tier media and extensive engagement on social media.  

These ground-breaking digital campaigns are just the tip of the iceberg. Here’s a breakdown of QNET Awards: Everything We Won in 2022. 

Beyond scooping up awards, QNET’s mission to debunk myths and misconceptions about the direct selling industry remains a key focus in everything we do. 

In early 2023, QNET introduced the first ever Direct Selling Disinformation Centre to combat disinformation and misconceptions regarding its business and direct selling in general. 

Find out more about it here

Our direct selling entity has built a robust online community through a concerted focus on social media, e-commerce, and technology. The recognition received is a testament to this growth.  

As we mark our 25th anniversary this year, we look forward to continuing the winning streak with more ground-breaking initiatives.